Job Description

Job Description

Job Description

We are looking for a skilled Media Buyer to join our team in Wilmington, Delaware. In this role, you will oversee media planning and buying strategies across multiple brands, ensuring campaigns are executed effectively and align with organizational goals. This position offers an exciting opportunity to collaborate with internal teams and external partners while driving impactful media initiatives.

Responsibilities:
• Lead the development and execution of media planning strategies tailored to targeted campaigns across various brands.
• Create and manage RFPs, tactical media plans, and vendor selection processes, including presentations to stakeholders.
• Provide strategic recommendations on media channel selection, partner alignment, and budget allocation.
• Supervise onboarding processes for media partners and ensure the optimization of campaign performance.
• Collaborate with internal teams and external media partners to launch campaigns, analyze reports, and implement changes as needed.
• Maintain detailed media flowcharts and oversee the creation of traffic workbooks and creative asset trackers.
• Manage technical aspects such as creative asset specifications, brand safety protocols, and ad verification tools.
• Ensure all campaigns comply with industry regulations and internal organizational standards.
• Support partner negotiations and foster long-term relationships with media vendors.• Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
• 3–5 years of experience in media planning, with a preference for candidates experienced in pharma or healthcare sectors.
• Strong understanding of media buying platforms, ad servers, and tools for ad verification.
• Familiarity with pharmaceutical regulatory environments and processes.
• Exceptional organizational and project management skills with keen attention to detail.
• Demonstrated ability to manage multiple campaigns simultaneously in a fast-paced setting.
• Proficiency in digital media planning and buying, including familiarity with platforms like Facebook Ads.

Job Tags

Similar Jobs