Job Description

Job Description

Job Description

CABVI is seeking a Marketing and Public Relations Manager to be responsible for the marketing of CABVI products and services, creating and managing a favorable public image for CABVI and overseeing a productive and organized Marketing and PR department. This position is tasked with developing advertising and marketing communications, and content for publications. 

Job Responsibilities:

• Assist the Director of Marketing and Public Relations with the day-to-day duties of the Marketing and Public Relations Department
• Assist the Director of Marketing and Public Relations with the development of the marketing and public relations team.
• Responsible for overseeing the design, layout, revisions, editing and production of various publications including but not limited to the agency newsletter, employee newsletter, the annual report, and mass-mail materials.
• Oversee and delegate requests for artwork for agency projects, signs, flyers, brochures, posters, billboards, logos, exhibits/displays, and illustrations.
• Responsible for assisting in the planning and execution of all public events including fundraisers and community-based functions.
• Oversee and participate in updating CABVI’s website. Manage the social media content calendar, content creation and execution of strategy on the following platforms: LinkedIn, Facebook, YouTube, Instagram, and Twitter.
• Interface with CABVI department managers, supervisors, and other staff to address their communications needs and promotional requirements.
• Assist the Director of Marketing and Public Relations with the development and implementation of the agency’s Marketing and PR strategies.
• Oversee all brand management for CABVI and its Base Supply Stores.
• Assist the Director of Marketing and Public Relations with management and implementation of CABVI’s media relations outreach strategy including developing relationships with journalists and media sales representatives.
• Produce high-quality, informative, and interesting press releases and related materials in a timely manner.
• Negotiate rates with media sales companies to obtain the most competitive prices for all direct media buys of traditional ads to achieve the agency’s goals and objectives.
• Plan and manage press conferences, press events, media invites.
• Assist agency staff in preparing speeches, talking points, and varied communications materials to further CABVI’s public relations objectives.
• Consistently achieve annual performance objectives.
• Adapts to change and completes other duties as assigned by supervisor.

Job Requirements:

• Associate degree in related field with at least five years’ experience in public relations or marketing required. Bachelor’s degree preferred. Prior supervisory experience required. 
• Strong leadership and team building capabilities with solid decision-making skills.
• Responsible for addressing complaints and resolving problems.
• Must have excellent listening skills and the ability to effectively respond to all customer service demands.
• Must be able to accurately take messages and complete all required documentation.
• Must be able to clearly articulate during stressful situations. Must effetely interact with all staff and management.
• Strong employee engagement and interpersonal skills required.
• Must be patient and empathetic with the ability to apply social service communications with patients and integrity.
• Must embrace the agency open door policy.
• Must have excellent data entry skills and experience with databases, spreadsheets and word processing software.
• Must have ability to calculate figures for a variety of reports. Graphic Design a plus. Must be willing to learn new technology.
• In house position with occasional travel. Noise level is moderate.
• Must be available for evening or weekend agency related functions that may be outside of the agency.

Reasonable accommodations may be made to enable individuals with disabilities to perform the key job elements.

Benefits:

CABVI offers a generous benefit package along with a family friendly work environment. We offer three health insurance plans to choose from along with dental and vision insurance. A retirement benefit through a 403(b) is offered to include employee and employer contributions.  We also have paid time off, all paid federal holidays off, no nights or weekends,  employer sponsored life insurance, along with many other employee sponsored benefits.

CABVI is an equal opportunity employer and does not discriminate on the basis of any legally protected status or characteristic. Protected veterans and individuals with disabilities are encouraged to apply.

The Central Association for the Blind and Visually Impaired (CABVI) is a not-for-profit agency with professional and support staff who provide comprehensive vision rehabilitation programs annually to more than 2000 people who are blind and visually impaired in a nine-county area. We teach independent living skills, as well as orientation and mobility, and we offer low vision services, children’s services, and continually-expanding technology and employment programs. One facet of our employment services is Central Industries, the Association’s manufacturing division that helps support agency services. Our mission is to assist people who are blind or visually impaired achieve their highest levels of independence.

Company Description

The Central Association for the Blind and Visually Impaired (CABVI) is a not-for-profit agency with professional and support staff who provide comprehensive vision rehabilitation programs annually to more than 2000 people who are blind and visually impaired in a nine-county area. We teach independent living skills, as well as orientation and mobility, and we offer low vision services, children’s services, and continually-expanding technology and employment programs. One facet of our employment services is Central Industries, the Association’s manufacturing division that helps support agency services. Our mission is to assist people who are blind or visually impaired achieve their highest levels of independence.

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