Job Description

Job Description

Job Description

About OpenClinica:

OpenClinica makes clinical trials more efficient and effective with advanced technology and recruitment solutions. Our industry-leading EHR-to-EDC connectivity automates source data acquisition, reduces errors, and eliminates delays, while our precision recruitment solutions help teams enroll the right participants with ease. Trusted by the world's leading life sciences companies, academic institutions, and government agencies, OpenClinica bridges the gap between healthcare and research.

About the Role and Team:

The B2B Marketing Manager will drive our marketing strategy and execution in the clinical research space. This role requires a strategic thinker who can execute hands-on across multiple marketing channels while building scalable processes. You'll work independently to identify opportunities, develop campaigns, and measure results that directly impact pipeline growth and revenue.

• Location: Fully Remote in the U.S.
• Status: Full-time, Exempt
• Reports to: VP of Marketing

What You Will Do:

• Develop and implement comprehensive B2B marketing strategies aligned with business objectives
• Identify and prioritize target market segments within the clinical research ecosystem
• Create and manage integrated marketing campaigns across digital and traditional channels
• Build and optimize lead generation funnels from awareness to conversion
• Design and execute multi-channel campaigns to drive qualified leads
• Manage and optimize paid advertising campaigns (Google Ads, LinkedIn, industry publications)
• Develop account-based marketing strategies for enterprise prospects
• Create and implement lead nurturing workflows and marketing automation sequences
• Conduct competitive analysis and market research to identify positioning opportunities
• Analyze campaign performance and provide actionable insights for optimization
• Track and report on key marketing metrics including pipeline contribution and ROI
• Monitor industry trends and adjust strategies accordingly
• Partner closely with sales teams to align on lead qualification and handoff processes
• Collaborate with product teams to develop go-to-market strategies for new features
• Work with customer success teams to identify expansion and advocacy opportunities
• Manage marketing technology stack and ensure optimal performance
• Optimize website conversion paths and landing page performance
• Oversee SEO/SEM strategies and content optimization
• Implement and maintain CRM integrations and data hygiene practices

Qualifications:

Required:

• 5+ years of B2B SaaS marketing experience; preferably in healthcare, life sciences, or technology
• Proven track record of driving measurable results in lead generation and pipeline growth
• Strong analytical skills with experience in marketing attribution and ROI measurement
• Proficiency with marketing automation platforms (HubSpot, Marketo, Pardot, etc.)
• Experience with CRM systems (Salesforce preferred) and marketing analytics tools
• Proficiency with AI-powered marketing tools and platforms for content creation, personalization, and campaign optimization
• Excellent written and verbal communication skills
• Self-motivated with strong project management and organizational abilities

Nice to Have:

• Experience in clinical research, healthcare technology, or regulated industries
• Knowledge of clinical trial processes and stakeholders
• Familiarity with compliance requirements in healthcare marketing

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